Together with another designer and a creative director, we created a visually elevated site that mirrors the experience of actually dining at The Keg. We achieved that by designing educational modules about their items in between the menus, adding location functionality for user to see the current special items near their area right on the homepage, the use of the right tone in copy that mimics how the waitstaffs greet the guests, and more, and all the while keeping the visual and aesthetics suited to their new branding.
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Visit The Keg's new website here.