Description
LifeVantage, a multi-level marketing company, reached out to redesign specific parts of their website in order to enhance its functionality and improve user experience. The first task was to add more functionality for their upcoming membership program, which includes a points system. The second was to restructure the product categorization on their site. The challenge was to elevate the current website by redesigning only certain parts, while maintaining consistency with the existing design elements.
year
2022
role
Design User Experience
We worked closely with the LifeVantage team, meeting every week, to understand their vision and created a more modern and intuitive design that accommodates their future marketing plans. We revamped their whole navigation bar and proposed several ways to categorized their products. The end result is refreshed pages that not only meets their requirements, but also showcases their products in a more efficient and visually appealing manner.