I worked with another designer and a CD managing their asks for all the branding and campaign needs, but I was more focused on social. Together with a strategist and a copywriter, we created different campaigns each month. We were paying attention to what the client wants, while balancing it out with research and brainstorm sessions to propose new ways to attract new users and retain current ones. We managed to create a curated, more user-focused contents by collaborating with FitXR trainers, adding QA sessions, and more engagement pieces.