Description
For Structurecraft, a leading distributor of dowel laminated timber in North America, I designed a standalone website to effectively showcase their DowelLam product. The goal was to create a professional yet approachable platform that appeals to both large developers and small businesses.
year
2024
role
ui/ux designer
As the UI/UX designer for the DowelLam website, I developed a modern and professional platform that effectively communicates StructureCraft's offerings. Despite an evolving brand identity, I incorporated subtle design elements like background lines to represent wooden dowels, enhancing the brand's visual identity. The client appreciated the elegant design, characterized by large images and an off-white background, which effectively showcased their timber products while remaining accessible to a broad audience.