As the UI/UX designer, I conducted a thorough audit of Skipper Otto's old website, identifying numerous UX issues. Without clear brand guidelines, I collaborated closely with the client, creating eight homepage versions to align with their vision. The final design features subtle blue tones and a mix of serif and sans-serif fonts, enhancing professionalism while maintaining an approachable feel. The new design not only improved usability but also helped define a new brand style for future use.