Description
Developing a dynamic website for PureJoy, an energy drink brand for women, focusing on storytelling and evolving brand identity.
year
2024
role
ui / ux designer
As the designer for PureJoy, I navigated the challenges of an evolving brand and business model. With frequent changes in content architecture, I ensured flexibility and responsiveness to client needs. The ongoing development process has been collaborative, with the client valuing our input on both web design and marketing strategies. The project emphasizes creativity and adaptability, aligning with the client's personal story and brand vision.